![](https://images.squarespace-cdn.com/content/v1/5f5487be3e5b89197890e6e2/1599548953407-XDVCXWRJYBD1QOY8NK0I/JOOCE-BG.jpg)
Joóce
Ascot Vale, Melbourne
![JOOCE-PORTFOLIO-01.jpg](https://images.squarespace-cdn.com/content/v1/5f5487be3e5b89197890e6e2/1599550503553-3MLH99N9TX23XP1EFJ6J/JOOCE-PORTFOLIO-01.jpg)
![JOOCE-PORTFOLIO-02.jpg](https://images.squarespace-cdn.com/content/v1/5f5487be3e5b89197890e6e2/1599550875079-PK3DIDK6C550YHAE0BEJ/JOOCE-PORTFOLIO-02.jpg)
To support the launch of Happy Eats Gelato, the team engaged Kitappè to create a complimentary brand for their in-store juice range. Bright, colourful and no fuss - just like their ethos for repurposing discarded produce - the packaging has pride of place as you enter the shop.